Having a killer website is not enough to stand out in the overcrowded ecommerce landscape. You need to develop a solid marketing strategy to back you up.

If you have already invested in ecommerce website development and SEO, here are a few proven digital marketing tactics to apply right now.

1. Understand Your Target Customers

For ecommerce startups, it may be tempting to jump right into creating blog articles and Instagram ads. However, your marketing campaigns should drive the right traffic to your online store and boost sales.

You can do that only when you know who your customers are.

Start by analyzing your ecommerce…

It wasn’t that long ago that tweeting was strictly for geek’s — men and women who spent their days living in the world of social media. But things change quickly on the world wide web and today, businesses are utilizing Twitter to build a loyal following and a constant stream of visitors, who can, in turn, become clients.

The growth of Twitter as a marketing tool for business

Many of us do not remember the day that we first heard the word “tweet”. Many marketers recall Twitter in its infancy and have watched in awe as the social media network has grown from a place to tweet about your pets…

Keeping a balanced social media marketing strategy has become one of the most significant issues for social media marketers. Constantly growing social media platforms, demanding roles, and clients who want attention on social media are just some of the concerns that need to be faced.

It is essential to remain aware of the ever-changing social media platforms, together with an increasingly demanding job and the fact that customers nowadays desire attention on social media to preserve a balance in social media marketing.

As social media marketing practitioners know, social media marketing can have a wide-ranging audience and provide the benefit…

Long-Tail Keywords are terms or phrases that users may search for in order to identify items farther down the funnel and receive unique search results. They might be challenging at first, but if mastered, they offer enormous potential for success and boost your website ranking.

To properly handle long-tail keywords, you must make a consistent effort to communicate with your current clients and future purchasers. The more specific your keywords are, the more targeted it becomes to hit your market.

As a result, you will receive fewer visits when using a long-term strategy, but your traffic will be more committed…

In a digital world, every company in every industry relies heavily on digital technologies, and that includes a fast, secure, and reliable internet connection. When you’re launching a startup, you’re faced with numerous challenges, and finding the right internet provider is one of them. You might think that it’s a pretty straightforward process, but this is actually a complex problem that requires thorough research, plenty of consideration, and sometimes trial and error.

Why, you might ask ? Because an internet provider is your partner, they are there to support your growth and success, and help you achieve your short, mid…

Advertising plays a fundamental role in business growth. It raises brand awareness, drives relevant traffic to your store, and maximizes conversions. Above all, it helps you build a recognizable brand image and stand out in the sea of similar companies.

Here is how to use advertising to boost your business.

1. Raising Brand and Product Awareness

To encourage customers to purchase from you, you first need to raise their awareness of your brand. That is where investing in advertising can help.

For example, paid search ads allow you to show up high in Google’s SERPs for relevant keywords. …

WordPress is the most popular CMS in the world. One of the reasons that WordPress is so popular is because of it’s huge repository of plugins.

Here are few new WordPress plugins that you should check out.

1. Jetpack Boost

Jetpack Boost is a lightweight version of the actual Jetpack plugin. It’s much lighter and only focuses on the core web vitals of your site which will become a ranking signal in Google Search very soon.

Currently the plugin has 3 performance modules available:

1. Optimize CSS Loading generates Critical CSS for your homepage, posts and pages. This can allow your content to show…

Today’s modern world demands something extra. Instead of traditional and slow financial working style, tech-savvy customers want to get advanced and smooth access to online finance portals and apps. It has led banking firms to choose top finance software development companies to meet their customers’ needs.

Industries like Fintech are solving numerous human issues by merging finance and technology. But as the digital disruption takes hold, Fintech firms are finding this immense urge to redefine themselves.

To achieve all of that, many Banks & Fintech startups and well-established companies are relying on artificial intelligence for stimulating their work capacity and…